Newborns grow up so fast. Before you know it, they are beginning to grow and develop into curious little children. That’s why newborn photographers record infants at the very start of their lives. To give parents beautiful images (and sometimes videos) to have as keepsakes of those first days with their little one .
Mollie Meagher of Ellie Belle Photography skillfully highlights the sleepy smiles and tiny toes of her newborn clients in her video business card.
Style: Frameless Song: “Anchor” (Light vocal) by Mindy Gledhill
Birth announcements. Word of mouth is the most powerful way to reach new clients. So let your happy customers speak for you. Create a simple video birth announcement that parents can share with friends and family, put your logo on it, and you’ve created an effective marketing tool without creating a “marketing” video.
For example, newborn photographer Erin Elizabeth made this sweet birth announcement slideshow, which is currently clocking more than 100,000 views on Facebook and has been shared more than 150 times.
It’s double the cuteness with Heidi Harting’s photography video. Here, she uses a powerful combination of video clips and photographs to welcome twin newborn girls into the world.
Check out how other photographers are creating incredible photography slideshows and marketing videos on our blog, and then get started creating your own amazing photography videos.
Video business card. A video business card can give you a quick way to share your philosophy and style of photography with potential clients, even if it’s only a simple slideshow of images. Just remember to finish off your video with a call-to-action button that links to your website. For example, Ruth Bloch of Butterfly Moment Photography created this beautiful video business card, which has been viewed more than 7,600 times on Facebook, and ends with a call-to-action that directs traffic to her site.
With or without lyrics, the artist she uses most often for newborn videos is Mindy Gledhill. But while Mindy Gledhill is a favorite, Kelly has several other tunes she returns to again and again. Here’s the inside scoop on her top 6 go-to songs for newborns:
6. “Baby Steps” by Douglas Romayne This Animoto fav has a pulsing rhythm that gives videos a sense of movement.
Style: Innocence Song: “All About Your Heart” (Instrumental) by Mindy Gledhill
5. “A Light in Your Eyes” by Jason Pfaff: This thoughtful piano tune mixes in gentle chimes to add some magic to your video.
1. “Hourglass” by Mindy Gledhill: Either version of this song — with lyrics or the guitar instrumental — is a wonderful choice for children who “grow up way too fast” for their parents.
4. “A State of Happiness” by Dean Wagg: Bouncier than the other songs on Kelly’s list, “A State of Happiness” works well for families with newborns or for babies who are awake and giving those first tiny smiles
Her biggest tip? Minimize vocals. Instrumentals or songs with light vocals keep attention on the photos, not the lyrics.
Videos featuring newborns need a special, gentle sound to compliment the photos of sleepy eyes and tiny toes. There are thousands of songs in Animoto’s Triple Scoop Music library, so we asked acclaimed newborn photographer Kelly Brown how she finds the best tunes when she creates photography videos.
Internationally renowned photographer Ana Brandt created this family session slideshow to celebrate the birth of a family’s fifth child (but their very first girl). The video showcases the love and happiness the new baby brings and the sweetness of the newborn herself.
Are you using video in your newborn sessions? We’d love to see your work! Add a link in the comments below, or get in touch on Facebook, Instagram, or Twitter, by tagging @Animoto.
Of course, before you can pick a song, you need a great style to go with it. A good choice for newborns is Grace, the style Kelly co-designed with Animoto and used in the video above.
Prep for shoot video. In order to help clients feel comfortable with you, you have to let them know what to expect when they walk through the door. A quick video illustrating what they’ll see and giving them tips for how to prepare for a shoot with you will go a long way to reassuring new parents that they’re in good hands. Take a look at how Kelly Brown gives a sense of warmth with just a few short tips and a peek inside her studio that prepare her clients for what they’ll see on the day of their session.
Rachael Yoon asks “Why capture your baby’s first days?” and then answers her own question with beautiful photographs that preserve the wonder and preciousness of newborn infants.
New parents can never have too much information — whether it’s what to expect in the first year or which newborn photographer will be the best choice for capturing their baby’s first days. Give them what they’re looking for with these five easy-to-make newborn photography videos, and you’ll have parents feeling safe and secure when they choose you.
We wanted to celebrate those newborn photographers who help us capture the memory of our children at the start of their lives, so we put together a selection of some of our favorite newborn photography slideshow videos. Take a look:
3. “Captivating” (Instrumental) by Deborah Wolf: Just a simple piano melody, “Captivating” provides a gentle background melody for photos of babies sleeping peacefully.
Studio tour. Newborn photography is a very specialized genre, and clients aren’t always sure what they’ll encounter when they go to a shoot. You can allay their nervousness with a tour of your space, letting them see what your studio (or at-home visits) look like, and what some of their options are. Kelly Brown created the video below, which takes you on a 360 degree tour of her stunning Queensland studio. But you can easily film your own studio tour with just a smartphone and some ingenuity.
Show new parents they can rely on you — not just to craft beautiful images of their little one — but to make the whole experience feel safe, warm, and memorable in and of itself. Video can bring clients into a session, helping them see what’s coming and why they can trust you.
Product video. Part of making sales is convincing clients of the value of your products. But your photographs are visual, so why not show instead of tell clients about them? Create a video with samples of your prints and albums to illustrate how beautiful, and how meaningful those products can be. Take Mollie Meagher of Ellie Belle Photography, who made this video to present her new Magnolia album. The lovely images and moving music help create an emotional connection, while text slides offer specific details about the album.
2. “Drops of Light” by Dan Phillipson: “Drops of Light” starts off slowly with an almost music-box-like plinking (like drops of light falling), but it builds, bringing in electric guitar for a climactic finish that gives videos a sense of drama.