Along with preparing for these workshops, I have been working hard throughout the winter months to think of ways I can improve client experience in my own studio. There’s always room to improve! Before updating any of my systems, I brainstormed three keys I feel are essential to delighting your clients.
My photography welcome packets have been designed to provide helpful, yet concise session prep information. The studio magazine allows clients to see all of the beautiful products I offer and helps them brainstorm ways to include images throughout their home.
Lastly, I make sure to include a hand written thank you card and a small gift in each packet to communicate to my client how much I appreciate their trust in me as their photographer. I feel confident I have touched upon the three keys listed above.
I have been a little quiet on the blog over the last month with lots of new and exciting things happening behind the scenes. In a few weeks, I will begin welcoming other photographers to the Plymouth, MA studio under the umbrella of Nestled Workshops. These mentoring opportunities are designed to assist photographers in perfecting their maternity and newborn posing while also building a strong business foundation.
NOTE: Some of the links above are affiliate links. Please note, I would never share a product that I didn’t personally use and completely love.
Communication is King: Learning how to effectively communicate important information with your clients is the first key to a successful business. We all experience difficulties in our businesses from time to time.
If we are honest, most of these challenges probably began with a communication failure. I am a huge proponent of speaking with my clients on the phone first, then following up with written communication.
Exceed Expectations: If your business is anything like mine, most of our clients are busy moms with multiple obligations on their plates. They are used to putting everyone else before themselves whether this is their first or fifth child.
Being a mom can be exhausting! This leaves a great opportunity for you as a boutique business owner. Look for opportunities to surprise and impress your clients in even the smallest ways. Keep It Personal: Deep down we all have the desire to feel loved and wanted.
We want to be remembered and feel like someone truly cares about us. Photography sessions by nature can be very intimate and a big investment for our clients. It is critical that you show them the attention and give them the appreciation they deserve.
Keeping these three objectives in mind, I looked at my client experience workflow. One thing jumped out at me immediately and became one of my first tasks. I needed a photography welcome packet! In this internet age, we inundated with emails, websites, and social media. I wanted to create a beautiful, custom welcome folder that I could physically mail to my clients.
I enlisted the help of my amazing graphic designer – Leslie of Leslie Vega Design – to help me create some custom pieces that would work with these welcome folders from Design Aglow. I had previously purchased the Modern Minimalist Templates and incorporated some of their professionally written text into my pieces. Leslie also created my gorgeous studio magazines which I had printed through MagCloud.
For more information on newborn workshops and business mentoring, please feel free to email me at [email protected] or call (336) 688-8723. Introductory rates are being offered through August 2016.
I love that I have a physical representation of my brand that I can put in the hands of each and every one of my valued clients. The feedback I have been receiving is phenomenal, and I am confident this project was a worthwhile investment. I hope you have enjoyed this first “Business Basics Blog Post!” Feel free to leave any comments or questions below.
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