“Foremost StandInBaby is a safety product,” co-founder Sandra Moffatt tells PetaPixel. “Like many other professionals within the industry, I hate the thought of novice photographers learning and practicing on real babies.”
Our unique duel ball joint allows StandInBaby® to remain limp but restrict at the right times.
“We were after a newborn model that weighed what a newborn weighed, with parts that moved in the same way a newborn can move them, so that a photographer could learn posing much more quickly. But there was nothing.”
Want to learn newborn photography but don’t have any newborns to photograph? StandInBaby is a new product designed just for you. It’s the world’s first fully articulated, lifelike, and camera ready dummy baby that’s designed to help photographers learn how to pose newborns.Developed over two years by engineers in Australia under the guidance of notable baby photographers, the silicon-skinned StandInBaby is realistic in size, weight, and movements.
This has been the greatest tool so far! Great for styling prop, poses. And today I used it as a demo with a Mom to show her how we were going to get her to hold the baby…. What a difference… easiest session so far! She knew exactly what to do. Mom was impressed… I’m impressed!! Haha! Anyone on the fence about getting one…. It’s a great tool!
We post regularly on Instagram. If you are a newborn photographer looking for some inspiration then feel free to follow our journey.
Image credits: Photos and video by Sandra and Brendon Moffatt/StandInBaby
As photographers we aren’t necessarily experts on newborns health, but working with newborns means that we should always have access to the latest information.
“The product’s got dozens of parts that move exactly as much as a newborn can move, so we think it’s unique.”
“The baby wakes up and there goes your training session,” Brendon Moffatt told The Australian Financial Review.
As a prop vendor and beginner photographer I invested in getting a StandinBaby. It is absolutely amazing and has given me confidence in wrapping, posing and experimenting.
Tags: aid, baby, invention, kickstarter, learning, newborn, photographer, standinbaby, training
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StandInBaby, founded by married couple Sandra and Brendon Moffatt in 2014, recently surpassed 1000 sales of its fully articulated newborn models. At $US850 ($1100) apiece, that has been enough to repay the $220,000 overdraft the pair took on to finance design and production of the first shipment.
So in an effort to keep our littlest clients safe we have created a Photorum (Photography Forum) that connects Health Care Professionals directly with Newborn Photographers.
“I believe skills should first be undertaken on a training aid, of similar weight, size and range of movements, to a newborn, before photographers apply these methods to real babies.”
She and her husband Brendon are hoping to transform the way beginning newborn photographers learn and grow in their skills. Using the StandInbaby, you can practice posing, wrapping, working with props, positioning parents, lighting techniques, camera settings, and more.
A staff shortage at Ms Moffatt’s studio forced her hand and in 2014 she set about seeking designers to collaborate on StandInBaby.
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StandInBaby® is made from high quality, durable materials including stainless steel and wipe clean silicone.
Oh, dear! I’m in love ❤ ❤ ❤ with many of the pictures I see in here. Those SIBs look almost real! I can’t wait to receive mine!
Constructed from high quality stainless steal and hygienic, non-toxic, eco friendly, food grade silicone.
P.S .: I made an outfit for my SIB (Nina) with internal organs to demonstrate to the students better. I hope you enjoy. SIB is fantastic.”
“I’ve worked in the hospital area since 2004 with mothers who have the HIV virus and their newborn babies”
Thank you Sandra Moffatt and Brendon Moffatt for a awesome product. I loooooove my Sib
With a newborn photography business that was booming, Brendon and Sandra Moffatt were desperately searching for a training tool to recruit more photographers…
“We had a Girl Scout troop in the US buy one to help its members attain their childcare badges, we’ve had inquiry from makers of play equipment and car seats who think we could help their product testing,” claimed Mr Moffatt.
Ms Moffatt was seven years into running her own newborn photography business when in 2014 she became fed up with the length of time it was taking to train new photographers.
Oct 25 2017 at 11:00 PM Updated Oct 26 2017 at 7:09 AM Save article My Saved Articles Print License article StandInBaby, newborn photography training tool, an unlikely export success Share Share via Email Share on Google Plus Post on facebook wall Share on twitter Post to Linkedin Share on Reddit
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Sandra Moffatt with her invention for training newborn photographers, the StandInBaby. Supplied
Photography studios account for most sales but Mr Moffatt said demand was emerging from surprising quarters.
StandInBaby (SIB) is the world’s first and only newborn training aid with engineered joints that mirror range of movement of a real newborn baby. Using newborn x-rays to overlay the foundation of the joints, SIB has been designed and developed in Australia then manufactured using high quality stainless steel joints and medical grade silicon skin.
with 12,182+ Community Members, 12,918+ Likes and countless★★★★★★★★★★ 5 star reviews
One of Australia’s leading newborn photographers is calling for the industry to be regulated. Sandra Moffatt believes the lack of checks and balances is putting…
StandInBaby, founded by married couple Sandra and Brendon Moffatt in 2014, recently surpassed 1000 sales of its fully articulated newborn models. At $US850 ($1100) apiece…
The only solution to simulation of newborn handling & joint manipulation
The StandInBaby is meant to help baby photographers practise posing newborns, without the difficult of actually using newborns. Supplied
I can’t help but try everything on her! Best investment ever! ❤
The Ipswich-based inventors of a lifelike newborn doll for training baby photographers have become an unlikely export success story.
First time using my babe! I’m a traveling newborn photographer, so I have my clients select props and such a PDF ~ I took this opportunity to redo my entire PDF. Only half way done!
I would not in a million years have thought I would be so excited/emotional about receiving a “doll” but, OMG, I almost cried and peed my pants at the same time.
Check out Daisy 🙂 I wanted to try out this set up before my session tomorrow and I could!! And she is so perfect!!
The team behind the product is turning to Kickstarter to bring it to market. A pledge of about $600 will get you a first run StandInBaby in either a Caucasian or African American skin tone if/when the product successfully ships in July 2016. Here’s a video introduction:
Two industrial designers admitted they were not up to the task before the pair landed on Brisbane’s Shape Labs, which had previously helped commercialise the “MAXTRAX” recovery system for four-wheel drives.
Jordan, Grace and Aria – Going around the world with me in 2017
Meet our incredibly talented StandInBaby® Safety Ambassadors from around the globe.
StandInBabys have now sold to 56 countries, with the US and Brazil the biggest markets. It is manufactured in China, and the couple initially dropshipped from there, but now warehouse in Australia so they can add a training manual and posing cushion in to some packages.
“The first thing we did was Google ‘how to invent something’,” she recalled.
Our modular design allows interchangeable parts as our product range grows.
“What you can achieve with SIB is beyond amazing, superbly crafted and thought out – a real investment”
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Mr Moffatt, who closed his driving school to work fulltime alongside his wife on StandInBaby, used his teaching experience to help craft the curriculum.
StandInBaby, newborn photography training tool, an unlikely export success
The team has already raised over $80,000 in the first 24 hours after the launch of the campaign, so it seems like they’ll definitely be blowing past their $128K goal.
A 3D-printed prototype helped Ms Moffatt cut staff training time from a year to three weeks. That convinced the couple to launch a Kickstarter campaign which in 2015 raised $231,000, against a target of $175,000.
StandInBaby reached cashflow positivity last month, after what Ms Moffatt describes as “a couple of lean Christmases”. Revenue has been boosted by the launch of a sideline in training baby photographers, with lessons using the StandInBaby models.
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StandInBaby is a Training Baby for Learning Newborn Photography Poses
“Good evening. I am from Brazil and I have the StandinBaby, I bought the doll because I am a clinical nutritionist specializing in human physiology and neonatal physiology. I’ve worked in the hospital area since 2004 with mothers who have the HIV virus and their newborn babies. I bought the doll to work with my patients on the awareness of breastfeeding, the techniques of handholding, the positioning at the time of the feedings. And I’m in love with the doll. I also use it to teach physiology, anatomy, and immunology to my Newborn Workshop students who minister here in my town. I want to congratulate you for this fabulous tool that is the StandInbaby.
“SIB invokes a natural instinct to nurture. I find myself treating SIB like a real newborn, rocking, positioning and cradling protectively. The weight distribution and articulated joints gives SIB a realm of simulated reality like no other. I’m both honoured and proud to be working with SIB to encourage, promote, review and improve newborn safety in a multitude of fields.”
“I had my first run with them this week and I have to say, any doubts I had on my purchase are completely erased.”
Newborns tend to be photographed while they are asleep, which was only leaving Ms Moffatt a narrow window in which to train people on the job.